Priorities and promotions for each client are determined after careful consultation. Please contact us for more information.
- Develop individualized campaign strategy
- Generate ideas for stories and promotions
- Produce press releases, public service announcements,
invitations, brochures, newsletters, etc
- Pitch and schedule media features and interviews
- Schedule and supervise photo opportunities
- Submit column items
- Arrange special events, fund-raisers, benefits, etc
- Coordinate media at special events
- Target and build traffic,
membership,
attendance, etc
- Place client features in unpredictable areas of the media
- Arrange tie-ins between client and appropriate organizations
to capture a new audience
- Offer, when possible, client’s space as location for feature movies,
advertising shots, store windows, television and radio programs
- Develop imaginative uses of client’s space for other markets, i.e.,
charity group meetings, fashion shows, lectures, etc.
- Create merchandising for incentive programs
- Tie in client press with breaking news stories, trends, holidays, etc